Play
Games, challenges, competitions and quizzes: playful interactions people cross the room for.
- Multiplayer games
- Leaderboards & tournaments
- Quizzes & challenges
- Gesture & motion play
Interactive experiences for events & spaces
Turn audiences into participants
We create playful, interactive digital experiences for exhibitions, events, installations and brand activations: things people play, explore, contribute to and remember.
What we believe
The best experiences aren't watched.
They're joined in with.
Events are full of things made to be looked at. We make the parts people get to do: things to play with, contribute to, explore and shape.
When an audience becomes part of the experience, they stay longer, talk more, and remember it after everything else at the event has blurred together.
Trusted by brands, agencies and event teams including
The work
What participation looks like in the real world
Every project starts with the same question: what will your audience actually do?
The wristband that put your name in lights
Smart wristbands turned G42's flagship event into 2,400 personal moments: tap a screen, see your own name, take the photo.
Twelve thousand delegates wore their own Android
An avatar designer inside a giant green dome printed a personalised sticker for every lanyard at Mobile World Congress, three years running.
A globe you could ask questions
UNICEF's SMS polls from across Africa became a spinning 3D globe at Google Zeitgeist, designed and built in under a week.
What your audience could do
Built around what people do, not what we plug in
Create
Drawing, making and personalising: experiences where guests leave with something, or leave something behind.
- Collaborative artworks
- Audience-generated content
- Personalisation
- Live creative walls
Explore
Products, stories, data and ideas made physically explorable: complex things people actually want to dig into.
- Interactive product stories
- 3D explorers
- Data made walkable
- Discovery interfaces
Connect
Shared outcomes and group participation: experiences that only work because lots of people join in.
- Collective installations
- Live voting & pledges
- Shared scoreboards
- Crowd-shaped visuals
We bring these to life through touchscreens, projection, LED walls, sensors, cameras and bespoke digital installations: whatever the idea needs. And if your idea doesn't fit a category, even better.
How we make it happen
From “what if?” to showtime
Projects need to be exciting as ideas and dependable as live experiences. We're built for both, comfortable moving between creative thinking and the practical realities of a show floor.
- 01
Idea
We start with your audience and your goal. A finished brief or a half-formed thought both work.
- 02
Design
We shape the experience: what people see, what they do, and why they’ll want to.
- 03
Build
Creative and code under one roof. You see working prototypes early, not surprises late.
- 04
Test
Real hands, real conditions. We tune every interaction until first-timers get it instantly.
- 05
Go live
We install, run and support it on site, built to survive day three as well as day one.
Why GuestLab
A partner for the whole journey, not just the screen
Bring us the unusual brief
Open-ended ideas and odd spaces are where we do our best work. A half-formed thought is a perfectly good starting point.
Creative and technical, one team
The people who imagine the experience are the people who build it. Nothing gets lost in a handover.
We know live events
Load-in windows, venue Wi-Fi, day-three wear and tear. We design for the show floor as it actually is.
Intuitive for first-timers
Every experience is tuned so someone encountering it cold understands what to do within seconds. No instructions, no staff script.
Got an audience?
Let's give them something to do.
Come to us with a finished brief, a rough idea, a difficult problem, a space that needs activating, or just the feeling that your audience should be doing something more interesting. All of those are great starting points.